Professional Bull Riders, Inc. (PBR) is a known bull-riding organization in Pueblo, Colorado, in the United States. PBR events have been showcased on CBS and CBS Sports Network in the U.S. Since 2012. A partnership agreement was signed between PBR and CBS in 2013, which solidified CBS Sports as the broadcaster of PBR events. In 2018, PBR introduced RidePass. A subscription-based video-on-demand service that streams live PBR events and productions for sports organizations. On July 20, 2021, RidePass transitioned from a subscription model to a streaming channel supported by ads on Pluto TV. The PBR community comprises over 500 cowboys from the United States, Canada, Mexico, Brazil, Australia, and others.
