Professional Bull Riders, Inc. (PBR) is a known bull riding organization located in Pueblo, Colorado in the United States. PBR events have been showcased on CBS and CBS Sports Network in the U.S. Since 2012. A partnership agreement was inked between PBR and CBS in 2013, which solidified CBS Sports as the broadcaster, for PBR events. In 2018 RidePass was introduced by PBR. A subscription-based video-on-demand service that streams live PBR events and productions for sports organizations. On July 20 2021 RidePass transitioned from a subscription model to a streaming channel supported by ads, on Pluto TV. The PBR community consists of, more than 500 cowboys, from the United States, Canada, Mexico, Brazil, Australia, and several other nations.
